"When there was only one screen a single-minded approach made sense. We can help you view your marketing for multiple angles."

MARKETING & COMMUNICATIONS

Participation Branding marks a new era in marketing and communications-one that many companies are struggling to
take advantage of. To do so, you need to see your marketing
in a new light.

Marketing way back when…

Not long ago marketing operated as a means of pushing your message to your target audiences, effectively letting them know what you wanted them to. You would plan your marketing using the above the line (mass media) and below the line (direct/consumer facing) communication. It was a time when you spoke to a broad audience, but they couldn’t really speak back-until now.

Today’s marketing must operate in an interactive environment. You can speak to your customers, but they are going to speak back. Marketing is now a two-way street, which is great news for companies.

Marketing today (Participation Marketing/Branding)

The best marketing today gets your audience actively engaging with your brand, service or product. It stems from developing an inviting idea or concept that involves users in your brand.

You know a great campaign, because you’ve probably engaged with one (except you might not have thought about it as advertising until now).

Part entertainment, part education and part community; if your brand isn’t part of the conversation, it simply isn’t relevant.

TODAY’S CONSUMER DECIDES WHAT BRANDS THEY WILL ENGAGE WITH, JOINS THE CONVERSATION, TELLS PART OF THE BRAND STORY AND IS ACTIVE IN THE BRAND COMMUNITY.